Art Museum Elevated Aerial of the City of Philadelphia

How To Use The Toolkit

Use this handy step-by-step guide to learn how to craft your case using the Toolkit messaging guidelines and the Resources available on this website.

Step 1

Structure Your Narrative

infographic, structuring the narrative

Remember that your talking points should follow a simple method:

  1. Open with a message.
  2. Back that up with a statistic or fact that supports that message.
  3. Finish with your own personal story or another case study as a concrete example.
Step 2

Reference the Region

philadelphia region landscape from a distance.

While the City of Philadelphia is our area’s cornerstone, remember that the surrounding counties are as vital as our urban center. We operate as one regional economy with a shared future.

We should refer to our location as “the Philadelphia region” and not simply “Philadelphia.”

Step 3

Develop Messaging

close-up image of hands typing on a laptop computer

This resource provides tips for developing key messaging using the brand strategy based on extensive qualitative and quantitative research conducted by PGIP partners. It includes brand narrative, tone, and keywords to use or avoid.

Step 4

Craft Proof Points

Group photo of Team working with sticky notes on whiteboard

Find sample statistics and facts to use or adapt for key topics on our landing pages: Business, Talent, Investment

You can also search our Resource Collections to find information that supports your argument.

Step 5

Use Imagery

Philly Tech Week Live Demonstration in Progress

Strong imagery paired with text reinforces your points and gives the audience a powerful visual cue.  Use our images in your documents and presentations to represent the region.

Step 6

Use Video

Two film professionals are huddled around a film viewer device reviewing captured footage.

Video is an effective way of letting others tell the story for you. Use some of the videos provided to supplement your narrative.

Step 7

Share the Toolkit

Close up woman's hands typing on mobile phone device

Let others know about this resource and encourage them to contribute their data, stories, and narrative for others to use.

Email | Facebook | Twitter | LinkedIn | Instagram

Read cases about successful use of the toolkit.


PHILADELPHIA250 is a PGIP partner and local nonprofit organizing celebrations for our sesquicentennial in 2026. See how they use the toolkit to promote their work.

Temple University

Temple University is one of Pennsylvania's top state universities. See how they use the toolkit to share their contributions.

Science Center

The Science Center offers programs and spaces to nurture and foster innovation in STEM companies and communities. See how they use the toolkit to recommend their projects.
Interior of apartment facing windows
The Importance of a Shared Identity

“Establishing and communicating a unified presence not only positions the metro area for global opportunity and competition, but it also helps shape a common purpose ... with the glue that bonds people and institutions in a common spirit.”


“The Global Identity of Cities:  Seven steps to build reputation and visibility for competitiveness and resilience,” Greg Clark, Marek Gootman, Max Bouchet, and Tim Moonen, July 2020, Global Cities Initiative