How To Use The Toolkit
Use this handy step-by-step guide to learn how to craft your case using the Toolkit messaging guidelines and the Resources available on this website.
Structure Your Narrative
![infographic, structuring the narrative](/sites/default/files/styles/story_xs/public/2021-07/Custom%20Image%20-%20Structure%20Your%20Narrative%402x_0.png?itok=-kLStf7A)
Remember that your talking points should follow a simple method:
- Open with a message.
- Back that up with a statistic or fact that supports that message.
- Finish with your own personal story or another case study as a concrete example.
Reference the Region
![philadelphia region landscape from a distance.](/sites/default/files/styles/story_xs/public/2021-07/basic-page_placeholder.jpg?itok=9QHsbb26)
While the City of Philadelphia is our area’s cornerstone, remember that the surrounding counties are as vital as our urban center. We operate as one regional economy with a shared future.
We should refer to our location as “the Philadelphia region” and not simply “Philadelphia.”
Develop Messaging
![close-up image of hands typing on a laptop computer](/sites/default/files/styles/story_xs/public/2021-07/glenn-carstens-peters-npxXWgQ33ZQ-unsplash.jpg?itok=OlVYdbGd)
This resource provides tips for developing key messaging using the brand strategy based on extensive qualitative and quantitative research conducted by PGIP partners. It includes brand narrative, tone, and keywords to use or avoid.
Craft Proof Points
![Group photo of Team working with sticky notes on whiteboard](/sites/default/files/styles/story_xs/public/2021-07/leon-Oalh2MojUuk-unsplash.jpg?itok=rds2jYJ3)
Find sample statistics and facts to use or adapt for key topics on our landing pages: Business, Talent, Investment
You can also search our Resource Collections to find information that supports your argument.
Use Imagery
![Philly Tech Week Live Demonstration in Progress](/sites/default/files/styles/story_xs/public/2021-08/87-Technical.lyPhilly5.4.18-_MG_3125_rgb_hd_MA_edited.jpg?itok=fKgN7eqD)
Strong imagery paired with text reinforces your points and gives the audience a powerful visual cue. Use our images in your documents and presentations to represent the region.
Use Video
![Two film professionals are huddled around a film viewer device reviewing captured footage.](/sites/default/files/styles/story_xs/public/2021-07/jc-falcon-hCS4SQfJCH4-unsplash.jpg?itok=aWmea5NY)
Video is an effective way of letting others tell the story for you. Use some of the videos provided to supplement your narrative.
Read cases about successful use of the toolkit.
PHILADELPHIA250
Temple University
Science Center
![Interior of apartment facing windows](/sites/default/files/styles/billboard_xs/public/2021-06/chris-becker-VnSmGDdKk-E-unsplash.jpg?h=0b9100df&itok=PqSUsqw0)